A plurality of small loop antenna cells 61, 62 and 63 are magnetically coupled to an antenna coil 8 of a non-contact type data carrier 3. In the plurality of small loop antenna cells, the directions of the magnetic moments of the signals transmitted to the non-contact type data carrier 3 are opposite to each other, the sum of the magnetic moments generated from all the small loop antenna cells 61 to 63 is zero and a conductor forming a short ring pattern 67 is provided collectively for the plurality of small loop antenna cells. Thus, imbalance caused between the small loop antenna cells 61 to 63 can be compensated for by the short ring pattern 67.