An image forming apparatus, in which a program for carrying out an image forming method is provided, includes a transfer member to receive respective images formed on a plurality of image bearing members, an image detecting unit to detect the images conveyed on the transfer member, a paper length detecting unit to detect a length of a recording medium in a sheet travel direction, a counting unit to count the number of recording media and to change a count up value according to a detection result by the paper length detecting unit, and a control unit to control an image forming timing with respect to the image bearing members based on a detection timing of the image and to perform a positional deviation adjustment each time a counted value increases by a predetermined amount so as to reduce an amount of a positional deviation of the image.