A method, computer program and device for creating a viewing protocol for medical images is described. At least a first site of interest is identified in a medical imaging data set captured from the patient. Patient record data or computer assisted detection information can be used to identify the site of interest, which may be a potential lesion. A viewing protocol for displaying medical images to a user is planned. The viewing protocol includes a viewing path along which an image of the site of interest will be displayed. The viewing protocol also includes a trigger associated with the siteof interest. When the trigger event is encountered the dynamic mode of image display is reconfigured to dynamically highlight the site of interest. The viewing protocol can then be used to control the display of images so as to provide, for example, a virtual endoscope.