The invention relates to a keypress device applied to an electronic product. The electronic product is operated according to the state of function switches with the preset quantity, and comprises an operating button and an operating rod, wherein, the operating button is arranged on the surface of a shell of the electronic product, is provided with at least one protuberance extending toward the inside of the shell, and can be operated along a preset direction; the operating rod is arranged on one inner side wall of the shell, the inner surface of the operating rod is provided with clamping structures with the preset quantity which are arranged according to the preset motion directions, each clamping structure corresponds to the function switches with the preset quantity of the electronic product at the position; and the operating button is combined with the operating rod by means of the protuberance, and the operating button can drive the operating rod to move along the same direction when the operating button is operated along one of the preset motion directions, thereby changing the state of the corresponding function switches. The keypress device realizes a plurality of directions of motion by means of one operating button, thereby realizing the state switching of the function switches, saving cost and ensuring that the electronic product has more beautiful appearance.