Systems and methods for determining cross-platform predictive popularity ratings information are provided. An interactive television application operating on at least one predetermined platform, such as an online interactive application platform, may monitor user interactions with the interactive television application to obtain cross-platform data, which may be used to determine predictive popularity ratings information. The predictive popularity ratings information may then be distributed for use in at least one platform of a type different than the type of the predetermined platform, such as a user television equipment platform.