An optical assembly includes a reflective layer, an optical element covering at least a portion of the reflective layer, and an LED having a light-emitting axis and disposed to emit light between the optical element and the reflective layer. The optical element has a rotationally symmetric funnel-shaped recess in substantial registration with the light-emitting axis and the optical element also has an overall outer shape that is non-rotationally symmetric. An optical array of these assemblies and backlight displays including these assemblies are also disclosed.