The invention relates to a roll paper unit-type die cutting machine. The machine consists of a roll paper releasing and winding device, a paper storage device, a hot stamping unit, a tensile force control device, a die cutting unit and a waste cleaning device, wherein the roll paper releasing and winding device consists of roll paper, a motor and paper, the paper storage device consists of a deviation rectifying device, a swinging rod, a constant-force device and a detection sensor of the deviation rectifying device, the hot stamping unit consists of an aluminum foil conveying device, aluminum foil, a sensor, a moving platform, a motor, a paper drawing device and a press mould device, the tensile force control device consists of a deviation rectifying device, a detection sensor of the deviation rectifying device and a constant-force device, the die cutting device consists of a sensor, a motor, a press mould device, a paper drawing device and a paper receiving device, the waste cleaning device consists of paper, waste cleaning device and a slitter edge conveying device, and a sheet material collecting device consists of a paper separating and conveying device, a conveyor belt and paper.