The invention belongs to the elevator manufacturing technology field and discloses an elevator running guide apparatus comprising guide rail components and guide shoe components. The guide rail components comprise a guide rail provided with two guide faces forming a guide groove; the width of the guide groove is apt to decrease with the increase of the groove depth; the guide shoe components comprise a roller running inside the guide groove; and a work face matching with the guide faces is respectively formed on two sides of the outer edge of the roller. The invention adopting the improved guide rail and guide shoe largely reduces the manufacturing cost and meets the environment protection requirement; the mounting and regulating are convenient and high effective and the performance and reliability meet the standard requirements with strong market competence and prospect.