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CN101438309A 用于在线广告的分布式体系结构 无效 - 撤回

用于在线广告的分布式体系结构
摘要：
一种促进广告贸易的系统包括代表至少一个发布者并且确定发布者的网页上的广告空间的要价的发布者经纪人、代表至少一个广告客户并且管理广告客户对广告空间的出价的广告客户经纪人、以及促进发布者经纪人与广告客户经纪人之间对广告空间的交易的交易机构。一种促进广告贸易的方法包括接收来自发布者经纪人对网页上的广告空间的要价、接收来自广告客户经纪人的对广告空间的出价、以及将要价与出价配对。一种用于丰富用户信息的方法包括聚合有关用户的用户信息、按照用户标识符存储聚合用户信息、接收来自交易机构的用户标识符以及向交易机构发送聚合用户信息。
摘要（英）：

A system to facilitate trading of advertising comprises a publisher broker representing at least one publisher and to determine an ask for an advertisement space on the publisher's webpage, an advertiser broker representing at least one advertiser and to manage an advertiser's bid for the advertisement space, and an exchange to facilitate a transaction for the advertisement space between the publisher broker and the advertiser broker. A method of facilitating trading of advertising comprises receiving an ask from a publisher broker for advertisement space on a webpage, receiving a bid from an advertiser broker for the advertisement space, and pairing the ask with the bid. A method for enriching user information comprises aggregating user information about a user, storing the aggregate user information according to a user identifier, receiving the user identifier from an exchange, and sending the aggregate user information to the exchange.

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