The invention provides a digital imaging apparatus enabled to control flash light intensity and method of controlling the same. Provided is a method of controlling a digital imaging apparatus enabled to maintain a ready-to-capture state, with a shutter opened, the method comprising (a) displaying an image of a target subject in a live-view, with the shutter opened; (b) obtaining live-view information of the image; (c) when an imaging start signal is input, before a main exposure, metering a reflected light from the target subject by using a lighter sensor; (d) obtaining metering information; (e) determining a condition for the main exposure by using the live-view information and the metering information; and (f) performing an imaging operation while performing the main exposure by using the determined condition for the main exposure.