The present invention provides a liquid crystal display apparatus realizing an improved view angle characteristic of luminance and higher response speed. A sub-pixel group is provided with a plurality of sub-pixels. At the time of display driving on liquid crystal elements of each pixel, space-divisional-driving which allows each of the first and the second sub-pixels to be driven separately is performed. By the space-divisional-driving, fluctuations in the gamma characteristic in the case of seeing a display screen from an oblique direction are effectively dispersed, and the view angle characteristic of luminance improves. Area of the first sub-pixel is set to be smaller than whole area of the sub-pixel group. As a result, the drive voltage to be applied to the first sub-pixel at the time of lower gray level becomes high, and response speed improves.