The invention discloses a customer behavior analysis and service system based on web contents, which comprises an information scheduling, analysis and display system arranged at an operator data center, an information pusher connected with a core router and a Radius processor connected with an operator accounting system, wherein the information scheduling, analysis and display system comprises a policy manager, an information display device and a user behavior analyzer. The invention does not need to install software on the client, as long as the user browses web pages during surfing on the Internet, according to a web site database, the system can do in-deep analysis, match and classify based on the analysis of visited web sites when the user uses mobile phones or broadband Internet to get online and then summarize user preference, therefore the system can individually display valuable contents on the web site for the user according to the user preference.