The invention discloses a method for counting media playing services in next generation network, comprising a counting process of living broadcast services. The counting process comprises the following steps that when a terminal equipment participates in a multicast group successfully, a network television operation supporting module generates a living broadcast channel service ticket according toa request of starting the living broadcast service of the terminal equipment; when the terminal equipment leaves the multicast group successfully, the network television operation supporting module generates a living channel service ending ticket according to a request of ending the living broadcast service of the terminal equipment. The living broadcast counting data is generated according to the living broadcasting channel service ticket and the living channel service ending ticket. The invention also discloses a system for counting media playing services in next generation network. The method and the system directly participate in the multicast group in the terminal equipment, complete the counting data generation of the living broadcast channel by the interaction of the terminal equipment and the operation supporting module without the function entity of the network television media and realize the service counting of watching situations of all living broadcast channel users.