A method, apparatus and system for providing color grading or color correction for displays includes a plurality of virtual device models where each virtual device model has a virtual model specification (VMS) which controls a display feature. Each display includes a display specification including a display requirement or requirements. An apparatus of the present invention is configured to compare the display feature of at least one VMS against the display requirement of the display specification to determine a best match therebetween to select a virtual device model to control a display picture. Color correction is further provided in post production using the VMS to provide consistency across multiple display types.