The present invention provides a developing device which is capable of suppressing the generation of a fogging phenomenon and deposition of carrier particles to an electrostatic latent image carrier and developing the electrostatic latent image efficiently, the device comprising a development sleeve and a magnet body onto which the sleeve is fitted, and using a two-component developer. An angular position which indicates the peak value of the magnetic flux density in the normal direction produced by a development pole of the magnet body is shifted downstream from the center position of the development pole in the direction of movement of the surface of a photosensitive member in a development region. The present invention also provides an image forming apparatus which can form high-quality images with reduced noise such as fogging by mounting the developing device.