An automatic discharge device includes a housing having a top portion and a base portion, wherein surfaces defining a recess are provided therebetween for securely holding a container. At least one gear is disposed substantially between the recess and a rear panel of the housing. A drive motor is in association with the at least one gear. An actuator arm is also provided. Activation of the drive motor and the at least one gear provides for movement of the actuator arm between at least one of a pre-actuation position and a discharge position along a path that has a directional component parallel to a longitudinal axis of the recess.