Techniques to push content to a connected device are discussed. Embodiments provide for a user to use one device to search for content and then to more easily push that content to another device for viewing or consumption. In one embodiment, content that was first viewed on a first device may be pushed to a second device via a Universal Plug and Play (UPnP) action. The action may be used to avoid having to re-input everything into a browser of the second device, for example. One embodiment of the action takes two parameters, a parameter that defines what the first device is viewing or has viewed (e.g., URL of a web page) and a parameter that defines what the second device should display or make available to a user (e.g., HTML in the web page). The first device provides the defined action to the second device. The second device uses the provided action to download the content and prepare to display the content to the user. Other embodiments are described and claimed.