The present invention relates to an apparatus for providing digital contents using a DMB channel. The apparatus for providing digital contents includes: a content storage unit that stores content files; an advertisement information generator that generates advertisement information on the content files stored in the content storage unit; and a DMB transmitter and receiver that broadcasts the generated advertisement information to DMB terminals within a predetermined radius using the Dfv1B channel. With the present invention, the user using the apparatus for providing digital contents can obtain various information on the contents through the DMB channel and when there are the desired contents, moves to adjacent apparatuses for providing digital contents to be able to receive various contents.