A parking assist apparatus (1) has: an identifying portion (2a) that identifies a target parking position when the vehicle is at a temporary stop position having a predetermined positional relation with the target parking position; a parking-assisting portion (2b) that assists steering operation of a driver of the vehicle based on the target parking position when parking the vehicle. For facilitating the driver to visually confirm a positional relation between a specific portion of the target parking position and the vehicle, the parking assist apparatus includes at least one of a polarizing film (8), auxiliary mirror (12), member (22,32) provided on a vehicle mirror and extending in the vehicle lateral direction, transparent portion (42) provided in a passenger-side door, adjusting device (53) that adjusts the direction of the lower edge of the vehicle mirror, irradiating device (74) that radiates a laser, optical-axis adjusting portion (83) that adjusts an optical axis of a headlight of the vehicle.