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发明公开
CN101847237A 一种动态组合移动广告内容的系统及实现方法 无效 - 驳回

一种动态组合移动广告内容的系统及实现方法
摘要：
本发明公开了一种动态组合移动广告内容的方法，包括：确定投放条件，并将确定的投放条件与设置的投放条件选项相匹配；根据投放条件选项选择广告组合模板；根据投放条件选项提取对应的广告元素内容；根据广告组合模板组合已提取的广告元素内容。本发明还同时公开了一种动态组合移动广告内容的装置，运用该方法和装置能使广告主或广告代理商在正确的时间和场合锁定目标终端投放广告，提高了广告的阅读率，广告主或广告代理商也收到了很好的广告效应，进而实现广告主或广告代理商和运营商双赢。
摘要（英）：

The invention discloses a method for dynamically combining mobile advertisement contents, which includes the following steps: determining release conditions, and matching the determined release conditions with set release condition options; selecting sectional advertisement templates according to the release condition options; extracting corresponding advertisement element contents according to the release condition options; and combining the extracted advertisement element contents according to the sectional advertisement templates. The invention also discloses a system for dynamically combining mobile advertisement contents. By applying the method and the system, an advertiser or an advertisement agent can lock a target terminal to release advertisement at the right time and the right place, consequently, the reading rate of advertisement is increased, the advertiser or the advertisement agent achieves a good advertisement effect as well, and thereby the advertiser or the advertisement agent and an operator can achieve mutual benefits.

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