The invention relates to a shift cable assembly and a connector therefor. One implementation of a shift cable assembly may include a conduit, a core received within the conduit, a rod coupled to an end of the core a slide tube within which a portion of the rod is received and a connector. The connector may have a plastic housing disposed about an end of the rod, a first insert carried by a portion of the plastic housing, a body, a second insert carried by the body, and a fastener interconnecting the first and second inserts. The first and second inserts may engage each other to hold the plastic housing and the body in fixed positions with respect to each other.