The invention discloses an anti-counterfeiting printed matter which comprises a printed matter carrier, wherein a randomly generated character string is arranged on the printed matter carrier; an A structure and a B structure or one of the A structure and the B structure is also arranged on the printed matter carrier; the A structure is at least provided with a group of concave outlines on the printed matter carrier; the B structure is at least provided with a group of tooth profiles on the edge of the printed matter carrier; partial characters in the character string have a corresponding relation with the quantity of the A structure and the B structure or one of the A structure and the B structure; and an information prompting region is arranged on the printed matter carrier and is used for prompting the corresponding relation. The character string on the anti-counterfeiting printed matter of the invention is a multidigit character string which is randomly generated by a computer coding system and has uniqueness, thus a recognizer can enable the character string to correspond to the quantity of teeth or/and holes in the printed matter to verify the truth of a product. The invention can conveniently realize first-line counterfeiting prevention or second-line counterfeiting prevention and simultaneously is a very quick and visual anti-counterfeiting recognition means.