The present invention provides an electronic shelf label which is provided correspondingly with the goods displayed on a goods display shelf, as well as a display method thereof. The electronic shelf label is characterized by comprising the following components: a display portion (23) for displaying the price information of the goods; a detecting portion (24) for detecting individual inherent information; an interface (9) which outputs the inquiry data of the individual inherent information detected by the detecting part to a storage part provided at the outside for storing the inherent information according to each customer and inputs the response data comprising the information displayed for the customer to outside; and a control part which causes the display portion (23) to display the information which is included in the input response data for being displayed for the customer.