The invention provides a treatment method and apparatus for performing a diagnostic or therapeutic treatment. The apparatus comprises: a treatment head (20) for applying a diagnostic or therapeutic treatment to the body of a patient; means (44, 46, 50) for delivering the treatment through the treatment head; a processor (42) for controlling the treatment; an input arrangement (34, 38) operable by a practitioner to activate the delivery means for initiating the treatment; a sound generator operable at any time before and during the treatment by operation of the or a further input arrangement by the practitioner to generate pleasing sounds; and a speaker for supplying the sounds as output during treatment to distract and hold the attention of the patient.