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发明公开
CN102026027A 电视广告点播系统及方法 无效 - 驳回

电视广告点播系统及方法
摘要：
一种电视广告点播方法，该方法包括：机顶盒从电视广告内容服务器中下载电视广告节目表至，该广告内容服务器存储多个电视广告节目；机顶盒将用户选择的电视频道的编号和点播的电视广告节目的编号上传至电视广告内容服务器；该电视广告内容服务器根据接收到的电视广告节目的编号，找出对应该编号的电视广告节目；下载上述电视广告节目。通过本发明提供的电视广告内容服务器及方法，使得用户可选择自己想要关注的电视广告节目，同时还可实时统计出每个电视频道和每个电视广告节目的观众的人数，为电视广告商提供更为可靠的节目效益评估依据。
摘要（英）：

The invention relates to a method for requesting the broadcasting of television advertising. The method comprises the following steps that: a set top box downloads a television advertising programme schedule from a television advertising content server, and the television advertising content server stores a plurality of television advertising programmes; the set top box uploads the number of a television channel selected by a user and the number of a television advertising programme requested to broadcast to the television advertising content server; the television advertising content server finds out the television advertising programme corresponding to the number according to the received number of the television advertising programme; and the television advertising programme is downloaded. The television advertising content server and the method provided by the invention can enable the user to select television advertising programmes on which the user wants to focus, the number of people watching each television channel and each television advertising programme can be also counted in real time, and a reliable programme benefit assessment basis is provided for a television advertising company.

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