Methods for illuminating (backlighting) an emblem on a steering wheel cover or other indicia within a vehicle include the use of a material that is self-illuminated without electricity. This can involve using self-luminous microspheres or phosphorescent additive materials. Such materials will not be illuminated during the daylight, but when night falls (or other periods of relative darkness), they will illuminate the emblem or other indicia. These materials may be added directly to the plastic that is used to make the emblem.