Embodiments of the invention disclose a high-strength and high-conductivity copper alloy material, comprising by mass: 1.3%-1.5% of Cr, 0.4%-0.5% of Zr, 30% of Zn, and the balance Cu as well as inevitable impurities. The material can further include one or several of Zn, Fe, Mg and Ni. The material of the invention improves the high temperature softening resistance of products, and can prevent cracking caused by reduced material strength due to temperature rise. While ensuring high high-temperature tensile strength, yield strength and hardness, the material provided in the invention can simultaneously maintain high electroconductivity and heat conductivity.