A device 10 for selectively dispensing ones of multiple fluids, preferably cleaning agents, is disclosed. The device includes a reservoir 50 that holds a diluent "D" therein and a housing 20 that includes a main body segment 22 and a head segment 26. A container assembly 100 may be held between the main body and head segments 22, 26. The container assembly may include at least one container body 105, 110, 112, 114, 116. Each container body 105, 110, 112, 114, 116 houses a concentrate "C", for example, a concentrated form of a cleaning or other agent therein. The diluent "D" and concentrates "C" are kept separate from each other, whereby no end use product is stored in the device 10. Instead, end use product is mixed on demand during dispensation.