A tobacco product incorporates at least one anthocyanin compound or derivative thereof. Anthocyanin compounds can be incorporated into the filter element or other components of a mouth end piece of a cigarette. The tobacco product also can have a smokeless form, and can be a smokeless tobacco product characterized as “snus;” and within that smokeless tobacco composition or formulation is incorporated anthocyanin compounds. Tobacco in green or yellow form can be cured by first placing that tobacco in intimate contact with at least one sugar and/or salt, and subjecting that tobacco to curing conditions.