The invention provides a buccal smokeless tobacco product with cigar flavor. The product is characterized by being prepared from a tobacco material serving as a main raw material and combined with seasoning auxiliary materials, wherein the product comprises the following ingredients in percentage by weight: 50 to 70 percent of tobacco material, 10 to 30 percent of water, 1 to 5 percent of Rum, 1 to 5 percent of flavoring agent, 1 to 5 percent of sodium bicarbonate, 1 to 5 percent of sweetening agent, and 1 to 10 percent of flavoring agent. The smokeless tobacco product material prepared by adopting the prescription is reddish brown or brownish black, oily and slightly shining, has mellow and rich cigar flavor with a little flue-cured tobacco flavor or light tobacco flavor. When being used, the product is put between the side part of the upper lip of oral cavity and the gum, and the components are dissolved by virtue of saliva and absorbed through mouth mucosa without chewing. The product prepared according to the technology provided by the invention has rich cigar flavor, smooth and comfortable taste and proper sensory stimulation, is suitable for consumer psychology and taste characteristics of national consumers, and can provide satisfaction similar to traditional tobacco and foreign existing buccal tobacco.