The invention provides a method for displaying boot images and power-off images. The method comprises: step 1, when a boot operation or a power-off operation is triggered, a first processing module sends image data stored in a first storage module to a second processing module, and the second processing module stores the received image data in a second storage module and sends the image data to a display device so as to display the image data on the display device; and step 2, when configuration actions are started, the second processing module sends the image data stored in the second storage module to the display device so as to display the image data on the display device. According to the method for displaying boot images and power-off images of the invention, images can be displayed when a television (especially a smart television) boots or powers off, thereby not displaying a process of system configuration such as self-checking, system updating, and the like, providing better experiences for users, changing complex boot and power-off process interfaces of the smart television by adopting a simple method, and promoting the sense of experience of the users.