The invention relates to the technical field of an LED (light emitting diode) insertion machine, in particular to a small vertical element station feeding device for an LED insertion machine. The small vertical element station feeding device comprises a station body, an active sliding block and a station driving mechanism which drives the active sliding block to move back and forth, wherein the active sliding block is provided with an upper pushing piece and a lower pushing piece which is arranged right below the upper pushing piece; a feeding wheel rotates intermittently and drives an element material belt to feed forward; when an electronic element on the element material belt stays ahead of the upper pushing piece and the lower pushing piece, the upper pushing piece and the lower pushing piece are driven to move forward together to enable two pins of the electronic element respectively to be embedded in two notches of two W-shaped grooves, so that the electronic element is prevented from offsetting leftwards and rightwards until the electronic element is pushed onto a chain clamp, and the feeding accuracy of the electronic element station is greatly enhanced. The distance between the two notches of each W-shaped groove is shorter so as to carry out feeding processing on the electronic element with shorter distance between the pins.