The invention discloses a storing method and device for an augmented reality view, wherein the method comprises the following steps: acquiring augmented reality content used for showing the augmented reality view by a user terminal; and creating and storing a multimedia object corresponding to the augmented reality view according to the individual preference and contexts of a user. According to the method and the device disclosed by the invention, the problem that the augmented reality view can not be selectively stored according to the needs of the user in the prior art is solved, and the effect of flexibly and simply storing the augmented reality view is achieved.