The invention provides a makeup method used for variable data. The method includes obtaining a variable data source, building a page layout formwork, binding the variable data source in the formwork and executing the set makeup rule to utilize the page layout formwork to generate a makeup board. A makeup device used for variable data comprises an obtaining module used for obtaining the variable data source, a building module used for building the page layout formwork and binding the variable data source in the page layout formwork and an execution module is used for executing the set makeup rule to utilize the page layout formwork to generate the makeup board. The makeup method and the makeup device can flexibly achieve makeup output of variable data.