The invention provides an augmented reality information transmission method and a mobile augmented reality server. The augmented reality information transmission method includes: the mobile augmented reality server receives a subscription request or a subscription canceling request of notification concerning augmented reality content and/or an augmented reality target from a mobile augmented reality client side; the mobile augmented reality server manages push settings for the augmented reality content and/or the augmented reality target designated by a user in the request; and the mobile augmented reality server initiates a push request of the augmented reality content and/or the augmented reality target to the mobile augmented reality client side according to the push settings. The augmented reality information transmission method and the mobile augmented reality server have the advantages that the problem that augmented reality information concerned by the user cannot be obtained timely in the prior art, so that an augmented reality information terminal can timely obtain the augmented reality information concerned by the user.