A rolling control device, a rolling control method and a rolling control program are disclosed. In a reversible rolling mill, the shape of material to be rolled can be controlled even when a shape meter is arranged at single side of the rolling mill for measuring the shape of the material to be rolled. Predicted shape values of the material to be rolled (A) at a plurality of positions at a plate width direction can be obtained based on a plate thickness of the material to be rolled (A) before being rolled at the plate entering side, a plate thickness of the material to be rolled (A) after being rolled at the plate exiting side, an average plate thickness at the plate entering side and the average plate thickness at the plate exiting side. In rolling in a clockwise rotating direction, the shape deflection of the material to be rolled (A) is calculated by comparing the material to be rolled (A) measured by the shape meter with an object valve. In rolling in a counterclockwise rotating direction, the shape deflection is obtained by comparing the predicted shaped value with the object value. And, the control amount of a control roller is decided based on the shape deflection obtained to correct the difference between the shape of the material to be rolled (A) and the object value.