The invention discloses electronic cigarette liquid capable of effectively improving sensory quality of an electronic cigarette, and the electronic cigarette liquid is prepared by uniformly mixing 5 to 10 percent of extract of red-flower Dajinyuan tobacco leaves produced in Yunnan province, 5 to 9 percent of essence for cigarettes, 1 to 5 percent of spice for the cigarettes, 5 to 15 percent of deionized water, 10 to 20 percent of glycerol and balance of propylene glycol. The electronic cigarette liquid is used for atomizing the electronic cigarette, no tar and carbon oxide (CO) is produced, harm on consumers can be greatly reduced, and no harm of second-hand smoking is produced through the application of the product; the extract of the red-flower Dajinyuan tobacco leaves not only provide nicotine, but also provide abundant tobacco characteristic fragrant substances, so that the sensory quality of the electronic cigarette is closer to that of the traditional cigarette; and due to the adoption of the essence and the spice for the cigarette, the fragrance quality and the fragrance quantity of the electronic cigarette can be enhanced, and the satisfactory of the consumers can be improved.