The invention discloses a heat shrinkage film cloth roll packaging machine, which comprises a first rack. A heat blowing device and an end part pressing device are sequentially arranged on the first rack. The packaging machine is characterized in that the heat blowing device comprises heat blowers arranged on the two sides of the first rack, a connecting component, a heat blower transverse movement driving mechanism and a heat blower longitudinal movement driving mechanism; a first roller group and a second roller group for placing a cloth roll during heat blowing are arranged in parallel on the two sides of the heat blowing device; a cloth roll pushing mechanism is arranged between the first and second roller groups; the end part pressing device comprises transversely movable pressing components arranged on the two sides of the first rack; a cloth support plate with a size matched with that of the cloth roll is arranged between the pressing components; and a cloth roll lifting mechanism is arranged on the rear side of the end part pressing device. The packaging machine has the advantages that a heavy cloth roll with a great diameter can be packaged, the processing efficiency is effectively improved, and a flatter packaging effect is achieved.