The invention discloses a parameter transmutation binary encryption anti-fake information storage trademark which can generate a binary system modulating signal from binary system anti-fake information through binary encryption and channel coding and embeds the anti-fake information into the whole trademark page through a circulation look-up table modulation method under the condition that conductivity of a network is modulated to be changed in order. In the process of trademark identification, anti-fake information can be identified from any fragment, and the parameter transmutation binary encryption anti-fake information storage trademark can be used for various anti-fake trademarks.