A sighting device (1), which is provided for aligning an apparatus connected to the sighting device (1) by aligning an axis of the sighting device (1) with a sight axis, having a self-luminous light source (2), an optical waveguide element (3) for collecting ambient light and a reticle (4) illuminated by the collected ambient light and/or the self-luminous light source (2), characterized in that provision is made for at least one optical beam deflection means (5) which is superposed on and/or coupled to the optical waveguide element (3) and the artificial light source (2), wherein the at least one beam deflection means (5) is designed to deflect the light from the artificial light source (2) and the collected ambient light and decouple it in a common emergence direction and/or to project it in the direction of the reticle (4), wherein the reticle is illuminated or formed by the decoupled light.