A non-transitory computer readable storage medium including computer readable code that, when executed by a processor, is configured to receive, from a user network device, a first request to execute an application on the user network device. The first request includes a user identification, routing information, and requested application information, encrypted using a public key. The user network device is configured to display the application on a television display device. The code is further configured to decrypt the routing information and requested application information using a private key, send a second request for subscription information to a service provider, receive the subscription information from the service provider, and determine that a license corresponding to the application is associated with the user. The code is further configured to generate and send an application package configured to deploy the application using a Java Runtime Environment on the user network device.