The invention provides a service recommendation method based on electricity customer segmentation. The service recommendation method comprises the following steps of obtaining the data of electricity customers of need segmentation groups, conducting segmentation calculation on the data of the electricity customers of the need segmentation groups through a preset segmenting module according to a preset segmenting index, obtaining the data of the electricity customers of the segmentation groups, and recommending preset classified service information to the electricity customers of each segmentation group correspondingly. The invention further provides a service recommendation system based on electricity customer segmentation. The electricity customers can be segmented into different groups according to different electricity using characteristics, and specific services are provided for the electricity customers in each group.