The invention discloses a vehicle position privacy protection method of a vehicular ad hoc network. The method comprises the following steps: a privacy model is first set to assess a current position privacy of different vehicles so as to reflect a reputation module and a mix-zone criterion of a cooperation degree of the current vehicle; any one vehicle in the vehicular ad hoc network determines whether to cooperate and change a pseudo name to protect a vehicle i according to a current reputation value of the vehicle i sending a pseudo name request and based on a judgment whether the one vehicle is within a mix-zone of the vehicle i; and the reputation value of the one vehicle can be dynamically adjusted according to the current position privacy of the one vehicle and pseudo name residual time. The method of the invention can meet the requirement of protecting the current position of the vehicle and can substantially reduce the energy cost; and the method has the advantages that more vehicles are involved in the pseudo name change and the safety of the position privacy of the vehicular wireless network is greater.