The embodiment of the invention provides a notice pushing method, a notice server, user equipment and a system, which relate to the communication field, enable the notice push flexibility to be increased and the user experience to be improved. The notice push method is applied to the notice server and comprises the steps of receiving the service information sent by an application program server, wherein the service information comprises a service notice, user properties and a first application program identifier; obtaining a terminal state grade table according to the first application program identifier and the user properties, wherein the terminal state grade table is used to indicate the grade of the application program used each user equipment; selecting n user equipment of which the terminal state grades are higher than a preset state grade as the target user equipment in the terminal state grade table according to the service information, wherein the n is an integer not less than 1; sending the service notice to the target user equipment. The notice push method, the notice server, the user equipment and the system provided by the embodiment of the invention are used for pushing the service notice.