An electronic display structure is provided. The electronic display structure includes a display structure, a camera unit, and a control unit. The display structure including a window portion can be a display case or a display window, which defines an inner space to accommodate objects. The objects in the inner space can be viewed from the exterior of the display structure through the window portion. The camera unit produces images in a direction toward the exterior of the display structure. The control unit determines an indicating direction of a user through the images, determines the object(s) indicated by the user according to the indicating direction, and transmits object data of the indicated object(s) to a transparent display or a portable device.