The embodiment of the invention discloses a power utilization adjustment method based on power utilization characteristic data. The power utilization adjustment method comprises the following steps of: obtaining the power utilization characteristic data of a user, wherein the power utilization characteristic data comprise production frequency and transformer capacity or power rate; and giving out a power utilization adjustment instruction according to the power utilization characteristic data. The power utilization adjustment method has the advantages that the accurate power utilization adjustment instruction is given out by obtaining the power utilization characteristic data of the user, such as production frequency and transformer capacity or power rate instead of utilizing the experience of technicians, and analyzing and judging the power utilization characteristic data of the user, and the technical problem of low accuracy during the adjustment and optimization of user power utilization is solved.