The invention discloses an environment-friendly polyvinyl chloride (PVC) cable material comprising the following components in parts by mass: 80-100 parts of matrix resin, 50-70 parts of plasticizer, 1-10 parts of stabilizing agent, 0.5-1 part of auxiliary stabilizing agent, 4-7 parts of ultraviolet absorbing agent, 1-3 parts of mildew preventive, 2-5 parts of rat-repellent and anti-termite agent and 1.1-2 parts of coloring agent. According to the formula disclosed by the invention, PVC is modified by using methods of blending, filling, coloring, using auxiliaries and the like, so that the flowability, harmlessness and service performance of the environment-friendly PVC cable material are improved, the material cost is reduced, and the production efficiency is increased; phthalocyanine blue plays roles in promoting the appearance of a cable to brighten and increasing the color and luster.