The invention provides a data pushing method, a pushing front end system, a terminal device and a digital television system. The method comprises the steps that the pushing front end system receives a program datum from at least one content production and management system, a program list corresponding to the program datum and an attribute file of the program datum; according to at least one program datum, the program list corresponding to each program datum, the attribute file of each program datum, the corresponding relationship between the attribute file of the preset program datum and a program group identifier and the corresponding relationship between the preset program group identifier and a terminal group identifier, the pushing front end system generates a group file; the pushing front end system transmits at least one program datum, at least one program list and the group file to at least one terminal device through a transmission network, so that each terminal device queries the file group according to the preset terminal group identifier; the program group identifier corresponding to the terminal group identifier and the program list corresponding to the program group identifier are sequentially acquired; and the program datum corresponding to the program list is played.