The invention provides a mobile marketing application system based on digitized electricity inspection management. The system comprises a backend server and a plurality of mobile clients. Each client comprises a customer information collection module, a customer positioning module, a picture-taking module, a scanning module, a customer equipment picture management module and a propaganda work order processing module. The server is used to perform database management on all date related to customers. According to the invention, mobile equipment are used to perform customer information management, customer field picture-taking and scanning and inspection field information recording can be supported, and at the same time, pictures can be uploaded on a real-time basis or imported into the server after the uploading process is completed to completely realize the full digitalization of the electricity inspection work, and the system is the first informatization application system in the current domestic marketing systems which runs through the whole working process of electricity inspection.