A method of selecting a television channel or program for delivery of targeted content to an audience member television display based on attitude values associated with audience members who participate in a computer implemented survey is disclosed. The survey response information, as well as television viewing information, and demographic information associated with the audience members may be collected and stored in a central database. An attitude value may be determined from the survey response information and/or the other information for the audience members. The attitude value may indicate the audience member's view about an issue, topic, product, service or the like. The attitude value in conjunction with other television viewing information may be used to select a television channel or program for delivery of the targeted content to the audience members.